Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Imagine having a conversation with your financial advisor. He can tell by your tone of voice or facial expression if something makes sense or if you disagree with something, and he can adjust accordingly. But wouldn't it be odd if your advisor started making suggestions that were completely irrelevant to your financial situation? It would also be troublesome if he offered suggestions that you'd already discussed in a previous conversation or, worse, had already acted on. You would be beyond frustrated to have such an experience when speaking face-to-face with an advisor -- or anyone trying to help you -- yet for years, we have accepted such lack of personalization as par for the course online.