Amazon UK's first checkout-free Fresh grocery store opens in London

Amazon has opened its first checkout-free store outside of the US, a Fresh store powered by the "Just Walk Out" tech used in US Go stores. The shop, located in the West London borough of Ealing, offers Brits the same automated shopping experience that has been available to the US public since 2018. Instead of paying at manned or self-service checkouts, AI-powered sensors track the items you pluck from shelves and put in your basket and charges are automatically applied to your card at exit via the Amazon Go app. "Our Amazon Fresh store in Ealing is the size of your typical convenience food store, which is roughly 2,500 square feet in the front of house," Amazon wrote in a FAQ. "We're excited to bring this concept to the UK and look forward to opening additional stores in the Greater London area."