Adobe Digital Trends Report 2018: Real Time, AI & CX - B&T

Adobe has released it Digital Trends report for 2018, specifically looking into the changing landscape of online retail, as well as the way digital users are reshaping the space. Despite predictions of doom and gloom for bricks-and-mortar, the strength of online sales doesn't mean that physical stores are obsolete. In fact, a 2017 US Census report found that 90 per cent of all retail purchases in America were made in physical stores. Furthermore, 43 per cent of Millennials prefer to research brands and products online before shopping in-store. This reinforces how critical it is that retailers deliver an exceptional and joined-up cohesive experience along the entire shopping journey.