Artificial Intelligence: A Big Win-Win for the Car-Buying Experience

We all know that getting a new car can be an exhilarating experience for the buyer -- from the "new car smell" to that first getaway road trip that we all dream of. But there's no denying that some aspects of the car-buying process are sub-optimal and truly frustrating for car buyers. Since every dealer wants to deliver the best experience for their customers, my firm recently commissioned a survey to learn more about the realities of the car-buying process. We explored attitudes and pain points and also sought to understand more about how automation can improve the car-buying experience. The issues that consumers experience when it comes to buying a new car are significant to our industry because roughly one in five Americans (some 19 percent) have bought a new car or truck in the past year or plan to buy one in the coming year.