iPhone X: new Apple smartphone dumps home button for all-screen design

Apple has unveiled the iPhone X, its new radically redesigned smartphone that drops the traditional home button for an all-screen design, as well as a new iPhone 8 and iPhone 8 Plus models. Apple's senior vice president of worldwide marketing, Phil Schiller, took to the stage of the company's new Steve Jobs Theater situated within the brand new Apple Park "spaceship" headquarters to unveil the new iPhones. The new $999 (£999 – there is dollar-to-pound equality on the new range of Apple products) iPhone X will come with the company's new iOS 11 software featuring new on-screen buttons and gestures to replace the standard physical home button, which has been a mainstay of iPhones since the line's launch in 2007, plus new animated emoji called Animoji. The iPhone X, pronounced 10, will come in two colours, space grey and silver, and is available for pre-order on 27 October, and shipping by 3 November. Apple chief executive Tim Cook said: "This is the iPhone X.