How the New AI -- Authentic Intelligence -- Can Improve Sales Productivity

During the past two years, Sales Mastery, Inc. (SMI) has been studying and cataloging the various artificial intelligence (AI) applications aimed at increasing sales rep productivity. With categories like: Appointment Setting; Automatic CRM Record Creation/Updating; Buyer Intent Analysis; Forecast Management; Guided Selling; and Prospect Engagement, to name just a few. It seems that AI is everywhere. A year ago, McKinsey published a report offering 3 other flavors of AI, in increasing levels of capability/complexity: Assisted Intelligence; Augmented Intelligence; and Autonomous Intelligence. These ranged from basically serving up facts/insights to the technology being able to generate its own outputs with minimal/no human intervention once started.