Dynamics 365 - Is Digital Transformation just hype for SMB? Steve Mordue

I just finished watching the live Microsoft Business Forward event, and it was pretty impressive. In addition to Satya Nadella giving us the Grand Vision, Microsoft also trotted out a few customers who had "Digitally Transformed" their businesses… big customers. But as I was watching this, with my SMB Customer goggles on, I found myself thinking, "WHAT DOES THIS MEAN?" Earlier this week I saw a study from the Harvard Business Review on "Competing in 2020", again that phrase, "Digital Transformation" was all over it, (I should have Trademarked that phrase when I had the chance). At every Microsoft partner event that I have attended this year, that same phase was repeated over and over again, like a cult mantra. It really felt like a vague, generic term, like "Do Better", or "Satisfy Customers", catchy…but not very informative.