Council Post: Artificial Intelligence In PR: Is It Science Fiction?

Mark Macias is the Founder of MACIAS PR, named 2017-2019 Strategic PR Firm of the Year and 2015-2017 Financial PR Firm of the Year. Artificial intelligence (AI) is everywhere, so you knew it was only a matter of time before a PR agency tried to package it for public relations. But can AI help get stories in the news or is it just a new agency spin to stand out from the crowd? A few years ago, the co-founder of a major retail startup (think competitor to Amazon and Walmart) asked me why PR doesn't use AI for media strategy. He told me how AI was helping his startup sell shoes and clothes, predicting which products would be best sellers.