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BigML's no/low-code approach to ML provides entry for a much larger audience than just PhDs and data scientists that most other tools target. Machine Learning as a Service (MLaaS) is a big deal in the cloud market. Forbes predicted that the global machine learning market would go from $7.3B to $30.6B by 2024. To fuel this growth, data scientists and ML engineers are tasked with building more models to keep up with the ever dynamic business needs of customers and shareholders. One need not have a deep knowledge of ML techniques to get the most out of it which makes BigML stand out in the market.