How to Use Silo Structure to Catapult Your Search Rankings

Discussions about SEO have become so advanced that some important parts of SEO are being neglected. Silo structure is a case in point. The grandmaster of SEO, Bruce Clay, said it better when he said: "To rank for keywords in Google and Bing, a site must provide information in a clear structure and formats that search engines understand… Siloing is not all there is to ranking, but without it, the on-page relevancy battle is lost." Google and other search engines prioritize easy-to-index sites because of the simple reason that they make the work of search engines easier and keep humans happier. But rather than wax lyrical about these, let's put the benefits of having a silo-structured website in perspective.