Twitter has introduced a chatbot to Direct Messages

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. On Tuesday, Twitter introduced two new features in its Direct Messages (DM) channel aimed at creating a better conversational experience for both businesses and consumers. Twitter's announcement is an attempt to replicate the same personalized, yet highly scalable environment chat apps like Messenger and Kik provide. This makes sense considering the company's struggles to remain relevant in the increasingly chat-app-centric mobile world.