Digital Tactics To Love

According to a report by MDG Advertising, committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously search of something better. However, while there are quite a few bad matches, there also are some strategies and channels that are keepers, says the report. While search engines have been coy in the past about what they wanted, this year they've been transparent about one SEO approach that's sure to work: fast-loading mobile content. In fact, Google has openly stated that it's going to roll out changes to its algorithm in 2018 that incorporate mobile page speed as a ranking signal, says the report.