An Introduction to Artificial Intelligence in Marketing

The term is thrown around in marketing tool ad copy, by marketing gurus and hyped by the media. For many, AI is an enigma surrounded by buzzwords. But the irony is, as much as the hype has overstated what AI might do in the next years, the reality of how AI is already used today in marketing is often under-recognized. Your life is already machine-assisted, and your marketing can be, too. The best way to understand artificial intelligence is as an umbrella term.