70 per cent of companies shifting focus to operational analytics

Organisations have begun to shift their analytical efforts to back office operations and away from more customer-facing processes in a search for greater competitive advantage, according to a new report. More than two thirds of companies, based on feedback from 600 operations executives surveyed as part of a report from Capgemini Consulting's digital transformation institute, revealed there is now a greater focus on operational analytics initiatives, in order to boost efficiency behind the scenes. Anne-Laure Thieullent, head of big data, Europe, for Capgemini's insights and data global practice, said: "Organisations are pivoting towards operational analytics as it can both increase the efficiency and performance of the back office as well as boost the customer experience in the front office. However, despite the focus, there are factors limiting the success of these projects; specifically siloed datasets, fragile governance models, inability to harness third party data sources, and an absence of a strong mandate from leadership teams." The four levels of maturity for operational analytics, as decided by Capgemini Consulting, are'Game Changers' - those who have both integrated analytics and realised its benefits, 'Optimisers' - those who have seen basic success but not yet scaled-up efforts, 'Strugglers' - who have adopted the analytics strategy without seeing the benefits, and'Laggards' - who are just beginning to focus on operational analytics.