SMX Overtime: Here's how to make SEO gains through data science - Search Engine Land

I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The session covered topics including metrics, A/B testing, SEO vs. SEM cannibalization testing and machine learning for content quality. Here are a few questions from session attendees with my responses. For A/B testing, do you use any specific tools/processes?