What is neuromarketing? A simple answer for a complex practice...

Since neuromarketing is such a new concept, most marketing and data people are still asking "What is neuromarketing?". When a person with a marketing background asks me this, I try to answer with an example instead of a technical definition. I might say something like, "Well, with a real-time neuromarketing strategy in place, you can use web data to identify how your customers feel in response to a stimulus. Then with this information, you can create marketing assets that evoke positive emotional responses within your customer base, in order to prompt your audience to fulfill your call to action." To be more precise, however, neuromarketing is a marketing approach that's aimed at capturing customer behavior from huge volumes of data taken from sources like: Neuromarketing requires big data resources to support both batch and real-time analytics.