With the advent of AI and voice activated technology, marketers still struggling to create content that performs

With 50% of all consumers expecting to use AI and voice-activated technology in the coming years, B2B and B2C marketers must be preparing to adopt new technologies and content development strategies in a post mobile world, that includes voice search, artificial intelligence (AI) and holistic strategies that integrate SEO, SEM, social media and content marketing. "Marketers looking to prepare to merge into an AI–first world are going to need to begin by making sure they have the same consistent message across devices, at the very least," said Michel Kant, SEO manager of Staples Europe. "If you don't have that in the near future, it will be like not having a mobile optimized website or good content marketing strategy now. It will be very costly to step up that pace." BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017 and found that roughly 66% of marketers having no plans to begin preparing for voice search.