Think Tank: Retailers, It's Time to Try On AI for Size

Shoppers may not know it, but they use artificial intelligence (AI) in their everyday lives. From turning to apps like Waze for optimal driving routes to using suggested tags on Facebook photos, consumers are immersed in AI as part of their daily routines. Despite this, many retailers continue to question AI and wonder whether it's time to start investing in these emerging technologies. But if getting closer to their customers is the ultimate goal, retailers need to embrace AI today as a powerful tool to engage shoppers and supercharge employees. Armed with the ability to research products on brands' websites, social media channels and more, today's consumers are more knowledgeable than ever.