Artificial intelligence strategists are drowning in data

While it may take many by surprise, that's the fresh call to action among analysts paying close attention to how companies are – or aren't – factoring artificial intelligence (AI) and machine learning (ML) into their data management plans and playbooks. After years of reading sensational stories about the limitless potential of intelligent machines, stakeholders and C-suite, executives in particular appear to be confused about the best course of action to take. Commercial missteps and the total failure of some products have resulted. Experts say it doesn't have to be this way. "AI and ML has become crucial and necessary for nearly all businesses in every sector," says Elliott Young, CTO, Dell Technologies UK. "In the same way that businesses have had to transform digitally and become digital-first, companies are going to need AI and ML to remain competitive. Those on the path towards this are already reaping the benefits of being able to make decisions driven by predictive analytics."