Reimagining the Communications Industry with ChatGPT -- Sochin Limited

Everybody seems to be enthralled with ChatGPT and the technology is indeed impressive. The chatbot is passing all kinds of graduate level exams, and educational institutions are rushing to devise policies to prevent students from cheating on assessments using the program. ChatGPT can even write scientific abstracts and research papers that fool scientists into thinking that they are real reports. Some users, however, have reported that the chatbot cited non-existent academic journal articles as source material. Amidst all this buzz, we recently conducted our own simple and non-iterative queries to test how the program fares with written texts, which are bread-and-butter products for the communications and PR industry. We noticed that prompts generated texts that included a few paragraphs at most and were short on e.g., persuasive arguments or supporting evidence.