Rise of the machines: Why lenders must embrace the technology revolution - Hometrack - Mortgage Solutions

The'always on' digital age in which we live means consumers now expect companies to be able to communicate in a fast, accurate and relevant manner. The challenge for mortgage lenders is keeping pace with this technological change to ensure they remain competitive. It is with this in mind that companies are pushing technology boundaries. New digital advancements are being reported every week in the media, from Santander's '30 minute' online remortgage application, which is enabled by Hometrack's AVM, to Habito's artificial intelligence-based mortgage advice service. The purpose of both these offerings essentially, is to streamline the mortgage application process and reduce the time to offer.