Apple targets machine learning, artificial intelligence with latest acquisition

Apple recently purchased Turi, a Seattle-based machine learning company. "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." The tech giant's standard response to questions about recent acquisitions is frustratingly static and uninformative. But the company's latest purchase, machine learning startup Turi, is at least its fourth acquisition in the artificial intelligence space over the last several months – suggesting that whatever its "purpose or plans," Apple is certainly looking to make its devices smarter. The tech giant purchased the Seattle-based startup for around 200 million, according to GeekWire.