Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs

The metaverse might be the latest buzzword for the advertising industry, but as it turns out, most CEOs participating in a Gartner survey ignore the technology. They want to avoid wasting effort on concepts that are many years from offering substantive value to the enterprise. Artificial intelligence (AI) is reported as the most impactful new technology among CEOs for the third year in a row, according to Gartner. Some 63% of CEOs see the metaverse as either not applicable or very unlikely to be a key technology for their business, despite Gartner's February prediction that 25% of people will spend at least one hour per day in the virtual world by 2026. The remainder think it will be a key technology for the development of business.