Say Yes to Robots: AI in Legal Marketing

A quick search of recent headlines and blog posts suggests there is anxiety surrounding artificial intelligence (AI). One article shouts, "Robots will soon do your Taxes!" Another reads, "Lawyers could be the next profession to be replaced by computers." Those of us involved in technology marketing strategy and communications are struggling to understand what the true impact of AI will be on our respective companies and clients, and on the technology-based products and services they provide. New AI applications in legal research, contracts management, or e-discovery may fundamentally change the value proposition. For those AI solutions, marketers and communications teams must strive to effectively educate prospects and customers on the nature of artificial intelligence, separating the rumors from facts.