Fast fashion, faster robotics, at Superdry – The Loadstar – IAM Network

In the first application for Hikrobot in the UK, global fashion brand, Superdry, is leveraging the flexibility of intelligent mini-robot carriers to transform order picking and put-away at its UK hub – just part of a phased roll-out of goods-to-person robotics that will boost productivity across its international network of multi-channel fulfilment centres. Superdry is an iconic, global fashion brand operating through 768 store locations in 65 countries. Since its foundation in Cheltenham in 1985, the business has experienced phenomenal growth and in 2019 reported revenue of £871 million – a success story built on a reputation for providing distinctive, high-quality products that fuse vintage Americana and Japanese inspired graphics with a British style. As an omni-channel retailer competing in the fast-moving fashion sector, maintaining high product availability, efficient fulfilment and the rapid processing of returns is essential for ensuring the best possible customer experience across multiple channels – retail, wholesale and ecommerce. Critically, all of these competitive differentiators depend upon the fast, accurate and efficient picking of products from across Superdry's extensive range of over 60,000 SKUs, held at the company's three regional distribution centres in the UK, Europe and USA.