What can businesses do to help reduce AI bias?

Such is its meteoric rise, that its adoption among businesses increased by 60% between 2017 and 2018. Despite the obvious potential, recent events have exposed how automated systems can both intentionally and unintentionally lead to bias. For example, accidental bias was identified in cases where algorithms manage digital ads for STEM roles. With this trend only expected to accelerate, it is critical that the risk of bias is recognised and addressed. While AI bias is creeping into the business world, a recent UNESCO report provided more concerning findings, revealing that voice-activated assistants with female voices such as Amazon's Alexa instil views of gender subservience.