Real-time data visualization and machine learning for London traffic analysis Google Cloud Big Data and Machine Learning Blog Google Cloud Platform

Employees of Datatonic, a Europe-based data analytics consultancy, recently participated in a week-long hackathon ("Data in Motion Hack Week") organized by Traffic for London (TfL), that city's official transport authority. As you might expect, the goals of the hackathon included stimulating developer creativity to overcome, through innovative use of public-cloud infrastructure and open data, high-priority TfL challenges such as limited overall transport capacity, endemic road congestion and air-quality degradation. Most of the other teams chose to focus on data mashups or visualizations to give London residents information for making better route decisions during their commutes. The Datatonic hackers, in contrast, looked to machine learning (ML). By augmenting real-time data visualization with an ML model, they found they could predict areas of congestion during the morning and evening commutes, which currently stand at 30 million daily journeys, and more than 1 million net-new journeys expected by 2018.