Digital Assistants – Giving Life To Artificial Intelligence

In a relatively short space of time, the digital assistant market has boomed. Six years ago Apple's Siri went global with the launch of the iPhone 4S, offering a novelty alternative to the not-so-difficult task of manually calling someone. These are far more complex today, with digital home assistants offering to make lives easier for customers worldwide. We are now experiencing a duopoly in this market, with stiff competition fought between Google and Amazon, with both brands offering both budget and premium options and therefore making AI more accessible than ever. The Amazon Echo launched in 2014 and was the first digital home assistant available to the mass market.