How Facebook Chatbots Can Improve Your Social Strategy

Facebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebook Messenger. Chatbots offer flexibility in order to automate tasks, and assist in retrieving data. They are becoming a vital way to enhance the consumer experience for the purpose of better customer service and growing interaction. In April 2016, Mark Zuckerberg announced that third parties could use the messenger platform to create their own personal chatbot.