How to calm consumers' fears about AI and data privacy

There is little doubt that artificial intelligence (AI) is shaping the future of the retail market. Recently, Macy's announced it was testing an AI-powered in-store app that enables shoppers to get answers based on the store they are physically shopping in, rather than having to find a sales associate. Sephora also jumped on the AI bandwagon when it launched a chatbot on messaging app Kik earlier this year, aimed at providing customers with personalised makeup tips and reviews. Whether it's AI chatbots becoming in-store and online customer sales assistants, or AI powering the future of retail personalisation, it's clear that AI is having a dramatic impact on the way we do business. However, as with any new technology, the embrace of AI comes with concerns, especially when it comes to consumer data privacy.