How AI Is Making Sentiment Analysis Easy

But how do you turn that feedback into meaningful customer insights? In the past, companies used things like surveys to try to narrow down a general good/bad/neutral response to their recent marketing campaign or product. Still, there is so much more information in the form of unstructured data that could help companies better understand their customers. Whether they are using social media, blogs, forums, reviews, or online news commenting, customers are sharing their opinions in tons of different ways every single day. The only issue: many of these opinions are shared in nuanced ways that traditional AI hasn't been able to navigate.