AI start-ups to disrupt global fashion industry

Indian artificial intelligence startups are disrupting the fashion industry by helping brands identify trends on how consumers buy clothes. Brands are crunching time to bring new designs to market using the underlying technology that help predict consumer trends, while increasing sales of their new selections. Typically, brands freeze new designs nine months to one year in advance of the respective seasons. "More than half of the branded clothes by big retailers are sold in discounts. Brands think they know their customers, yet they have not been able to clearly identify what their choice is," says Ganesh Subramanian, founder and chief executive officer of Stylumia, an artificial intelligence and computer vision startup.