How Artificial Intelligence (AI) is disrupting and enhancing marketing

The idea of artificial intelligence (AI) is often associated with a dark and ominous perception that our future will one day be controlled by robots, machines, and cyborgs, thanks to Hollywood's depiction of AI in films such as The Terminator, The Matrix, and ExMachina. However, when examined further, the future looks much more promising when AI is used to increase productivity and efficiency within the workplace and in marketing across a multitude of industry sectors. Recently we hosted a'Put It To The Panel' event, where our exceptional panel of industry experts gave some amazing insights on the who, what, and why of AI, how it's already disrupting, and most importantly, will continue to disrupt and enhance the future of marketing as we know it! Jarther Taylor There are multiple ways to think about AI, but I'd describe it as a nexus of data modules; plus the associated data with those modules, and the computing power to run those modules at high speed to deliver a human experience. So, it's the acceleration of computer power that allows it to deliver deeper and greater insights that are closer to our personal experience.