An Executive's Guide to Machine Learning

Machine learning is no longer confined to the realms of science fiction. It's the reason Google can deliver scarily accurate search results, Facebook's ads are far more appealing to you than they used to be, and your emails aren't full of spam. As the field continues to develop, businesses that want to stay competitive need to keep up with both the potential and limitations of this tech. In this post, we'll take a look at what machine learning is, how it affects you, and examine different use cases. Machine learning is the idea that a machine can make logical decisions and have interactions based on previous experiences in a way that mimics human decisions. Let's backtrack a little and take a look at how most computer programs work. A developer creates a set of rules that tell the machine what to do in a specific situation. The problem with this is that the program relies on the developer's ability to accurately predict a series of future situations. This limits the potential outcomes.