Early Adopters of AI for Sales See Tangible Results

Whenever technological innovations come to the marketplace, one has to always try to navigate between the sometimes-irrational exuberance regarding how "life-altering" this could be on one end of the spectrum and the cynicism that this is all hype on the other end. Such is the case now with the emergence of artificial intelligence (AI) for sales in the CRM space. Billions are being poured into developing AI-based solutions to try to optimize sales performance, but to what end? That is the question we decided to try to start to answer as part of Sales Mastery's "AI for Sales Study." The survey of 450 firms focused on three audiences: (1) organizations that have already implemented AI for sales; (2) those that are evaluating these solutions; and (3) those that currently have no plans to do so.