How Domino's Pizza is using AI to enhance the customer experience

Domino's Pizza has been a company willing to embrace technological change over the past few years. In 2015, it announced that customers could order pizza just by texting a pizza emoji to Domino's. Last November, it delivered a pizza by drone to a couple in New Zealand, claiming that it will be faster and safer as a drone delivery would not have to worry about traffic. Now Domino's is taking another step towards the future as it announced the DRU platform, which ZDNet describes as "an artificial intelligence (AI)-based technology that will allow customers to order a pizza using their voice." Customers could use their phone, computers, or virtual assistants like Amazon Alexa to order pizza, find opening hours, and browse through a menu. Domino's has been developing the DRU platform for years, and most companies obviously do not have the resources to make their own virtual assistants.