Data-Powered Opinion Mining Is The Next Big Thing For Customer Satisfaction

Arvind Gopalakrishnan is a part of the AIM Writers Programme.… Data mining is taking turns in the industry like anything, but have you ever heard of Opinion Mining? Leveraging customer opinion as quantifiable data is a concept of future to a layman but with Natural Language Processing, the world can finally process and completely absorb customer feedback. Often data is associated with quantity-based statistics with numbers and metrics floating around, however, with natural language processing (NLP), qualitative factors like customer feedback can be processed and used as quantifiable data. For example, if a specific mobile phone models witness a higher number of sales in a given year, the manufacturers tend to incorporate features of that mobile phone to increase the sales of other models where they somehow miss to make upgrades properly basis the customer feedback.