AI to have greater impact than social media Natural Language Processing Blog - NLP Blog

Warc's'Toolkit 2017', in association with Deloitte Digital, indicates that more than half of global CMOs said they expected the impact of Artificial Intelligence (AI) on marketing and communications to be greater than the impact of social media. Machine learning is already being applied to programmatic trading and we have seen brands such as Aviva in the UK improve its media efficiencies as a result. The report, produced in association with Deloitte Digital, brings together the best of Warc's content over the past year – the latest ideas, research and examples. The result is a guide to current thinking in each area, and the implications for marketers. Warc's'Toolkit 2017', in association with Deloitte Digital, indicates that more than half of global CMOs said they expected the impact of Artificial Intelligence (AI) on marketing and communications to be greater than the impact of social media.