Why This Prediction Market Banned Teens

Jacob Fortinsky, the CEO and cofounder of the new prediction market Novig, says his outfit isn't like those other markets. Twenty-eight-year-old Jacob Fortinsky has been busy. "I was a groomsman at two weddings this weekend," he tells me over Zoom. Also, the sports trading company he runs, Novig, launched its prediction market last week, facilitating $18 million in trading volume on its first day. Today, Novig launches a "responsible trading framework" in its exchange rulebook, codifying its guardrails as part of its effort to be seen as a kinder, gentler prediction market player.