'Embrace tech, but Filipino heart is still the best guest experience'

TECHNOLOGICAL innovations, artificial intelligence, virtual reality may be changing the landscape of the tourism industry, but the Filipino brand of hospitality and customer service will never go out of style. This was the message of Undersecretary for Tourism Regulation, Coordination and Resource Generation (TRCRG) Arturo Boncato Jr. of the Department of Tourism (DOT) in his keynote address at the recent 5th Tourism Human Resource Congress in Baguio City. "Tourism is bigger than artificial intelligence. Tourism is bigger than robotics. The quest for quality is something that only human beings could give," he stressed.