Three Steps To More Profitable Customers In The Era Of Artificial Intelligence

Most marketing pros know that mass marketing is dead, and that mass personalization through artificial intelligence killed it. Yet few marketers have prepared their organizations to deliver personalized customer experiences at scale in the era of AI. In a recent survey of 1,100 adults (from Gen Z to Baby Boomers), 57% said they'd gladly share their personal data with brands in exchange for custom-tailored experiences. Surprisingly, only 15% of those respondents had any faith that brands would actually deliver personalized experiences to them. The biggest problem for most marketers is that they lack a customer data strategy.