Personalizing Payments For Digital Content

Consumers have come to expect personalization in their shopping experiences, whether using online marketplaces such as Amazon and Etsy or mobile apps such as Gilt or Poshmark. Product recommendations, informed by purchase histories and preferred payment methods, are becoming a standard aspect of digital checkout experiences. Online content subscription purchasing experiences are far different from that ideal in practice, however. Magazines, newspapers, television networks and other content providers typically offer more uniform interfaces that may not consider their customers' geographies, content or payment preferences. The standard approach to conversion that has been representative of the digital content ecosystem -- the paywall -- could be on its way to becoming a thing of the past, according to Trevor Kaufman, CEO of New York City-headquartered Software-as-a-Service firm Piano.io,