How AI-based chat is transforming lead generation Smart Insights

In case you haven't heard, AI's promise isn't based on future advances. It's being used widely now to transform digital businesses. Powered by smart algorithms and machine learning, chatbots (automated chat messaging) promise to allow companies to connect with their prospects even better than humans can, while at the same time dramatically lowering headcount and overhead costs. Dozens of tech companies have created chatbot platforms that serve up pre-programmed responses to questions; responses informed by things like prior website interactions, social media activity and semantic analysis. If you know intent, you know what to say next, which is the'secret sauce' of lead nurturing.