How AI Improves Customer Lifetime Value and Makes It a Primary KPI

He's just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active. Now it's time to record the sale and move on to acquiring the next customer, right? With fragmented audiences, expensive advertising, and fierce competition, marketers must become more strategic in how they view customers' revenue potential. Today, once a sale is closed, many marketers consider their job (mostly) done.