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As it pulls the plug on iPhone jacks, Apple is making what appears to be a concerted move into machine learning as it seeks to upgrade its next operating system to improve its Siri virtual assistant along with emerging machine learning applications expected to find their way into other Apple devices. Apple (NASDAQ:AAPL) watchers point to last month's acquisition of machine learning startup Turi for about 200 million as another sign that the consumer electronics giants is laying the groundwork for a machine learning push. The Seattle-based startup's machine learning platform focuses on rapid development of real-time services and applications based on embedded machine learning models. Turi is seen as a natural fit for Apple's machine learning push since its application toolkits based on the Python programming language are designed to simplify development of machine learning models that can be embedded into applications and quickly scaled.