Artificial Intelligence Is Expected To Be The Most Impactful Technology On Commerce

The power of artificial intelligence (AI) to transform the consumer journey has dominated industry conversations in recent years. At its lowest common denominator, AI enables brands to better synthesize mounds of data and incorporate those learnings to improve the commerce experience. This is brought to life in a variety of ways, from empowering store associates to enabling more powerful search to providing the personal touch. Artificial intelligence is expected to be the most impactful technology for commerce over the next five years.Getty AI, which refers to technologies capable of performing tasks normally requiring human intelligence, goes back centuries. The idea of cognitive computing gained steam in the 1930s when Alan Turing suggested that a machine could simulate any conceivable act of mathematical deduction.