Should We Be Worried About AI – AI and Marketing

Many find themselves impressed by machines that respond like humans or computers that perform feats of strategy and cognition mimicking human ingenuity. But for others, it also planted a seed of unease. This fear stems from the expected fear of job loss. As automation technology has been known to result in higher productivity, modern industries became increasingly dependent upon it and less reliant on human workers. This is widely evident in the marketing landscape wherein the digital and social media platforms continue to expand, and brands need to work twice as hard to get their message across their target audience.