How Chatbots Transform Human and Corporate Communications

The most potent and under-appreciated corporate function today is Corporate Communications. Their continued reliance on a pre-digital, centrally-governed model that delivers tightly-edited messages through pre-approved channels does not help. This approach is colliding with the new digital ways in which people search, find, consume and share news (including corporate information, real or fake). It's time for Chief Communications Officers to update their standard operating model to calibrate for the proliferation of decentralized digital networks as well as conversational user interfaces that are reshaping public and private modes of communication. The purpose of Corporate Communications is to be the primary source of truth for stakeholders, a role crucial for executives and society alike.