Samsung Exynos Chips For Cars Coming First To Audi, Sources Reveal

It appears Samsung is preparing to officially join the competition in the automotive system semiconductor market. The South Korean tech giant has apparently announced that it is launching its very own application processor for cars. Industry sources revealed Monday that Samsung is now gearing up to debut its first Exynos chip for cars, which is tentatively called Exynos Auto. The processor is going to be available first to Audi cars, which previously relied on Qualcomm for application processors, as per The Investor. According to the same industry sources, Samsung's Exynos Auto chip is exclusively designed to provide massive amount of computing power to in-car solutions like infotainment system, head-up display and digital dashboard.