"Google Assistant" Is Not a Good Name for Google's Assistant

"Google" is a great name. Twenty years ago it was a playful, made-up word (a riff on "googol," which is the number 1 followed by 100 zeros). But it's time to let Google go. We've already witnessed the unfortunately named Google Play Music All Access, Google Videos, and Google, among many others. The latest victim of this stubborn branding strategy is the company's digital assistant.